I Smell My Honey!


Some people claim that being single is beautiful and fun. One can do whatever he or she pleases, with no commitments or promises to tie you down. More love can be given to the self; you do what you want and not what others want. You can have fun and just live your life. No need to go easy on the alcohol, or to update anyone with your every move. Single life rocks!  And this makes you proud.


All the single ladies, put your hands up!

Still, it is funny how you secretly squeal and smile while watching those movies or soaps with romantic scenes and feel a little sorry for yourself that there is no one you can kiss under the rain. Those cheesy chick flick movies actually make you wish that there is true love. Well to find it, you have to believe it exists. Then you have to find the one. Just anyone won’t do. I don’t think it’s entirely fair that others say that being too picky is the reason why you still don’t have a boyfriend or girlfriend.  There are just some people you will and will not get attracted to.

 What makes a person attractive? Every person has his or her personal “taste” or preference. Physically, I like guys who have nice hands, are taller than me, tanned, and physically fit. I don’t like weaklings who can’t even help themselves. Hopefully he is good in at least one sport. And he wouldn’t have bad breath or body odor.

 Come on. Who wants to hug someone who actually smells bad? And I like it when people (unintentionally) get to smell my hair and tell me it smells nice (I have been using the same conditioner ever since :P)

Never fails.

We like it when people smell good; it is pleasing to the senses. There is a reason why there are numerous brands of deodorants and anti-perspirants in the market. Yes, humans have their natural odor just like the other animals. It helps the male track the female and check whether the latter is already fertile. But in humans, those natural scents can be rather repulsive. A study conducted by Craig Roberts, Little, Lyndon, Roberts, Havlicek and Wright (2009) showed that one’s scent or odor can influence self-perceived attractiveness and self-confidence as well as other’s ratings of attractiveness. In their experiment, students from Liverpool University were asked to answer questionnaires measuring their self-perceived attractiveness and self-confidence before using a deodorant, 15 minutes after using it, and 48 hours after the application. The students were divided into two, with the first group using a deodorant that had the active ingredients for the fragrance and antimicrobial properties while the others group a deodorant without the said substances. Results showed that there was already a significant effect in self-confidence after 15 minutes for both designs, while self-perceived attractiveness only had a significant effect after 48 hours. The males were also rated by female participants through their pictures and video clips. Males in the group with the active ingredients were rated as more attractive than those in the other group, but there was no significant difference in their confidence rating.

 The participants in the group with the active ingredients felt better about them and carried themselves with more confidence. This trait is important for me in making oneself attractive. I don’t like guys who are timid and with low self-esteem.  Guys suddenly become good looking in my eyes if they walk with confidence.

 “Ang ganda ng tindig nya e!”

 This confidence can come from different factors, and odor is one of them. How we look at ourselves can affect how others see us in turn. This is why we should not take good hygiene for granted. It can help us in many ways, like making a good impression, getting a job, and even meeting your one and only!

Okay, maybe your top two 🙂

Roberts, S., Little, A. C., Lyndon, A. A., Roberts, J. J., Havlicek, J. J., & Wright, R. L. (2009). Manipulation of body odour alters men’s self-confidence and judgements of their visual attractiveness by women. International Journal of Cosmetic Science, 31(1), 47-54. doi:10.1111/j.1468-2494.2008.00477.x


Say Cheeeeeese! :D


As they say, a big smile can surely brighten up one’s day. It can change another person’s mood and maybe elicit a whole lot of emotions mostly signifying happy, and positive affect – as the song goes “sa iyong ngiti…ako’y nahuhumaling…” (haha!)


A genuine smile is accompanied by the movement of our facial muscles- the muscles of our eyes and of our mouth, which readily exposes our perfect set of teeth. When someone flashes a big smile at you (especially if he or she is your secret crushie), I would assume that you would surely smile back at him or her. But what if his or her smile looks like this (I hope not)?

I bet the saliency of the dental cavities, the yellow teeth, and bad oral hygiene got your attention and turn your upcoming big, genuine smile to a small, fake smile. Bad oral and dental hygiene ultimately influences how we perceive other people.

Several studies looked into how dental appearance affects perceptions of personal characteristics. One study by Kershaw, Newton and Williams looked into the perceptions of personal characteristics of female dental patients and its relationship with tooth color.

Their study involved 180 female participants who viewed one of six images of a man or a woman with three different dental statuses (unaltered, decayed or whitened teeth). The images were digitally altered to appear decayed or whitened. They were then asked to rate the person in the photo on four personality scales: social competence, intellectual ability, psychological adjustment, and relationship satisfaction.

Overall results show that decayed teeth appearance elicited more negative judgments across the four categories. The whitened teeth on the other hand, elicited more positive perceptions. This led them to conclude that teeth color has an influence on perceptions of personal characteristics.

Another study by Karunakaran, Gilbert, Asimakopoulou, and Newton looked into the influence of visible dental caries (aka dental cavities) on social judgments of attractiveness. This parallels the previous study since it investigates the influence of dental appearance on perceptions of personal characteristics. The personality scales they used were: social competence, intellectual ability, psychological adjustment, care ofown appearance and attractiveness.  However, this study took the attractiveness factor. Using different faces with different levels of attractiveness and dental appearance, they found out that individuals’ overall level of attractiveness is more important to a social judgment than their dental condition.

Previous research such as that of Kershaw, Newton and Williams had significant effects for dental appearance because they only used one face which made the dental differences salient. The association of tooth decay with poor hygiene could be basis for the participants’ negative appraisals of personality.

It is also important to note that salience affects where we focus our attention in social situations. Many other factors affect our perceptions such as our previous knowledge on social norms. Media plays a big role in this. Media heightens up this distinction between yellowish teeth, which is actually the teeth color of most people vs. the ideal pearly whites. Yellow teeth, or stained teeth get our attention more than others and thus associated later with negative personal characteristics.

In the end, I think we should just be careful in making judgments based on just one body part. This doesn’t mean we shouldn’t take care of our precious set of teeth. Oral hygiene is very important. Sooo, don’t forget to brush your teeth thrice a day and visit your friendly neighborhood dentist!

And maybe, the next time you say cheese with your set of healthy teeth, you might actually have hundreds of people smiling back at you (even your secret crushie).

  Kershaw, S., Newton, J.T., &  WilliamS, D.M. (2008). The influence of tooth colour on the perceptions of personal characteristics among female dental patients: comparisons of unmodified, decayed and ‘whitened’ teeth. British Dental Journal 204, E9. doi:10.1038/bdj.2008.134

Karunakaran, T., Gilbert, D., Asimakopoulou, K., & Newton, T. (2011).The influence of visible dental caries on social judgements and overall facial attractiveness amongst undergraduates. J.Dent 39(3), 212-7.


B.O. my gosh!


Have you ever been in the jeep or the MRT during rush hour, where you had to sit or stand really close to the next passenger, and you had the utmost displeasure of having to endure their smell for the whole ride? It’s usually enough to get you in a foul mood that it’s warm and humid and too cramped, but when you add body odor to the list, it’s enough to send you over the edge!


Personally, body odor is one of the things that I really cannot tolerate. I find it really repulsive, and I tend to just move away from that person, if it’s not possible to hold my breath that long. Aside from being unpleasant, I also feel a sense of automatic negative judgment against the person. Even though he or she is my friend and though he or she may be the nicest and most righteous person on the planet, having body odor could stain someone’s image. It’s just something that should not be there!

According to a study by Low (2006), smell serves as an agent with regard to the body, presentation of self, and even social or moral order. By employing an analysis of narrative interviews with a sociological approach, his findings showed that foul odors are equated with social and moral defilement. This is because the body symbolizes personhood, either representing the ability to take care of oneself or failing to do so. In this sense, people who emit unpleasant bodily odors are perceived to commit social defilement and thus induce rejection from others.


He also discusses this olfactory impropriety as a social stigma, which arises as intertwined with other social categories like class, race, and nationality. He goes further by introducing the concept of olfactory civil inattention, a method of dealing with olfactory defilement, where one remains tactful in the face of olfactory offensiveness in order to maintain social order. This is shown by people’s nonchalance as they choose not to confront a bad-smelling individual because the presence of body odor garners negative reactions. Personally, I found this concept quite accurate. We would rather avoid talking to a person with bad breath rather than tell him that he smells bad. Aside from a possible awkward conversation, confronting the matter might even lead to offending a person or losing a friend.


In addition, Low presents several “corrective” techniques based on the interviews, showing that most of the respondents considered bathing and putting on perfume and other products mainly as ways to smell good, and as a need for hygiene only secondarily. This showed that self-care regimes are not merely for cleansing oneself, but are also linked to how we present ourselves to others. Likewise, I agree with this idea because for me personally, I do not only take a bath for myself, but also as a sort of courtesy to others because taking a bath benefits not only myself but others who are in my presence as well.

Another interesting thing about this study is that it was done in the context of Singapore, which has the CMIO (Chinese, Malay, Indian, Others) racial model. This was done so that the research could be applied to Southeast Asia as a whole. Although this strategy seemed effective as reflected in the interviews of the respondents, I was a bit apprehensive about how generalizable it really is in the context of the whole Southeast Asian region. I have been to Singapore, and for me personally, the general threshold of detecting body odors seems higher there than it is here in the Philippines. I felt like people in the Philippines smell much better than those in Singapore, because travelling in their train stations and visiting their malls exposed me to unpleasant smells that, I felt, are not as strong nor as frequent in the Philippines.


Overall, I felt that Low’s study shed some considerable light on how smells, particularly bodily smells, play a role in our lives. They are not merely stimuli which are present in our surroundings, but a dynamic concept which involves our actions and abilities to meet certain social expectations. Also, at first I felt like I was so ruthless in my sensitivity towards body odor, but I realized through reading some excerpts from the interviews that other people feel that way too. It is not being overly sensitive that we turn away from unpleasant smelling people regardless of their characteristics because it is truly something aversive across different cultures and peoples.

It is interesting to study how certain smells can have such a huge impact on our day-to-day experiences. The sense of smell is probably the most downplayed (for lack of a better word) among all five senses as it is very intangible and fleeting. And yet, what a difference it makes! The mere smell of bad breath or body odor is enough for us to stay away from someone, even our friends.

As distasteful as this article may appear to be (because it’s all about body odor), it has made me more interested and fascinated with the sense of smell!

(One of these days perhaps I will watch “Perfume” again. This is a wonderful movie about olfaction!)

Pregnancy is Sexy


I think pregnancy is a wonderful thing and I would really love to have a baby someday. Some of my friends and sisters think that being pregnant is scary because of the whole pain-of-childbirth thing. Still, others think it is gross because you get very big and you end up fat and with stretch marks. Although I see their point (I am actually very scared of childbirth and getting stretch marks), I still stand in awe whenever I see pregnant women. I am amazed at the fact that our bodies are capable of producing, developing, and sustaining a new person. Pregnancy is one of the main reasons why I think being a girl is still so much better than being a boy despite this patriarchal world that we live in. Girl power!

What a beautiful thing!

That aside, I do have to admit that pregnancy is pretty daunting. You carry around a baby in your stomach for 9 months. Towards the end of the pregnancy, just imagine how heavy that is! Some friends say that you really won’t be able to see your feet anymore when you stand. Others say that your back will be sore all the time. Plus, with a belly that big, how will you sleep? And then they talk about what happens to your body after giving birth. When I thought about it, I did in fact wonder, what the heck happens to your stretched-out stomach once the baby comes out?! I’m not a very vain and superficial person; I am low maintenance and I’m not excessively conscious about the way I look. But then again, who would want to have a sore back, swollen legs, varicose veins, and a big saggy stomach? Not me. But I guess that’s the price of rearing a child in your womb for 9 months. (You bring a child into the world and what do you get? Stretch marks. Nice.)


Then again, women can always bounce back from this postpartum state and achieve a fit body once again (hopefully). I was watching a Hollywood news show one day and saw a segment about how Victoria Beckham looked so good in a short dress merely a couple of months after the birth of her third child. OKAY, so maybe Victoria Beckham wasn’t the best choice for comparison. But I’ve always thought that it would at least be possible to look good again even after blowing up after pregnancy. In line with this, especially for us normal people who don’t have the Victoria Beckham genes and bank accounts, how does the constant pressure from society to always look good and maintain a slim figure carry over to pregnant women?


Dworkin and Wachs (2004) did a textual analysis of a magazine in the United States entitled Shape Fit Pregnancy from the time of its inception in 1997 up to 2003. Shape Fit Pregnancy is a magazine devoted to pregnant women’s “pre- and post-partum fitness needs.” Their study aimed to analyze how fitness discourse and practices are perceived in the context of pregnant women and new mothers. Their findings suggest the notion that the pregnant form is presented as maternally successful yet aesthetically problematic. Likewise, contemporary mothers now have an additional third shift (aside from the first shift of working and the second shift of household and childcare), which is bodywork and fitness practices. Their analysis also revealed that fitness practices for pregnant women are explained as training for labor, that is, they are encouraged to do such exercises as a way of preparing their bodies for childbirth. Also, Shape Fit Magazine assures readers that the second and third shifts (household and childcare, and fitness practices) are highly compatible. This is why the magazine is filled with creative workout ideas that incorporate chores and childcare with being able to bounce back from their postpartum bodies.

I was reading this article while I was in the Third World Studies Library and the guy that I shared a table with kept looking at me as I repeatedly shook my head and went “What in the…?”  Some workout ideas were just downright funny. One major suggestion of the magazine is that childcare and working out can be incorporated because babies can be used as weight barbells. Seriously? I see the point that merely taking care of a child can be a workout in itself, but the ideas presented were so out of place and forced, to the point that it was ridiculous. Such ideas include “kiss the baby pushups”, where the mother places the baby on the floor underneath her body as she does pushups and lowers herself to kiss the baby before pushing back up. Another is what they call “baby crunches” where the baby is draped over the mother’s shins as she does sit-ups and holds the baby with one hand. I didn’t know how to react when I read these suggestions. First thing that came to my mind is that the baby pushups could be dangerous if the mother falls on the baby, and as for the baby crunches, well now that’s merely using your baby as a dead weight. It’s like any idea that can be related to working out and pregnancy can be jotted down on the magazine. Just any idea that could make a profit.

I think this is a bit funny.

It’s kind of funny, or maybe sad, that even with such a beautiful thing as pregnancy, the notions and expectations about what is acceptable still dominates. It is of course expected for women to get bigger and lose that taut, toned body they used to have. I mean DUH, that is what getting pregnant does to you, isn’t it? It’s a natural thing that, I thought, was widely accepted. So in line with this, the authors also suggest the paradox of the whole concept. Feminists, in their attempt to empower women, encourage them to incorporate their bodywork with all their other tasks as mothers and wives. This then becomes ironic in the sense that the feminist discourse to produce fit mothers merely emphasizes that feminism has yet to succeed — it provides such strong pressure that after the beautiful and amazing process of pregnancy and childbirth, there is something that they have lost and should get back.

And as afraid as I am of getting stretch marks, it’s hard to agree.


Dworkin, S.L. & Wachs, F.L. (2004). “Getting your body back”: postindustrial fit motherhood in Shape Fit Pregnancy magazine. Gender and Society, 18(5), 610-624.

She’s My Eyedol


Desperately searching for a creative shot concept for the graduation picture last Monday, I rummaged around fashion magazines at home, googgling my way through photographs of beautiful people.

Looking at these photos I can’t help but ask myself— kaya ko ba magmukhang ganyan? parang di ko ata keri.

Fashion magazines whether local or foreign are loaded with lots of ads spanning almost half of the whole magazine itself. Print ads have been a popular tool to attract and persuade possible consumers through getting their attention.

 Popular magazines such as Vogue, Cosmopolitan, Preview and Mega include advertisements of attractive models, and idealized versions and presentations of women. As I have experienced and I can say most women do experience this: looking at extremely out-of-this-world attractive models makes us feel sad- even depressed. In other words, it generates feelings of doubt about self-esteem and body satisfaction. This is where media images influences the internalization of the thin ideal comes in: most young women are influenced by the societal pressure to be thin.

But what makes these advertisements so influential? It’s not just the attractive, and idealized presentation of the tall, gorgeous and intimidating models but it’s on how we actually focus our attention to the medium. Several studies looked into how advertisements are visually processed and how this in turn influences women’s self-perceptions. It’s interesting to know what elements in the ad do people look at first or what elements receive the longest stare. According to consumer studies, consumers focus more on the pictures in an advertisement more than the brand or the text and the patterns of visual attention vary based on the product.

In a specific study by Heawon Ju and Kim Johnson entitled, Fashion Advertisements and Young Women: Determining Visual Attention Using Eye Tracking. They investigated how young women process fashion ads by measuring their eye movements. They also correlated these findings to self-reports of social comparison and internalization of the thin ideal.

The study’s experiment involves several methods. The participants answered a questionnaire as measures of self-esteem, internalization of the thin ideal, and the tendency for appearance comparison. Afterwards, they entered an eye-tracking laboratory where their eye fixations and gaze durations for the ads were measured. After the experiment, they answered self-report questions on social comparisons.

Hot spot results of participants who were high in internalization of thin ideal: note the hotter areas on the model's image

Findings show that 58.8% of the participants looked at the model first followed by something in the background and then the headline. Compared to other aspects, the model was looked at faster, longer and more often. This confirms our belief that the model receives the most attention!

The participants who reported that they compared themselves to the model showed longer gaze duration and more eye fixations on the model’s image. In fact, internalizing the thin ideal was found to influence not only self- reports also the time spent looking at the model, eye fixations and self-reports of comparison.

It’s just an amazing idea that we can objectively measure social comparison through the small movements of our eyes. So, maybe our eyes speak louder than actions.

In the end, this study made me realize how influential media is nowadays. I guess young women can’t escape the fact that those gorgeous hot models have the greatest potential to influence how we think of ourselves. It can take a lot of work to not internalize the thin ideal and to not be depressed by the images of those out-of-this-world attractive models. Maybe we should focus on not comparing ourselves to those heavenly bodies- in reality, upward social comparison could certainly be detrimental why don’t we try some downward social comparison and feel better about ourselves? 🙂

…How about men? Does this also apply them?

Ju, H., & Johnson, K. P. (2010). Fashion advertisements and young women: Determining visual attention using eye tracking. Clothing & Textiles Research Journal, 28(3), 159-173. doi:10.1177/0887302X09359935

It’s all about the package… ;)


Yes, his package may be an effective way to advertise food too. 😉 Pahingi ngang kanin! 😉

OOPS. So sorry! I wasn’t talking about THAT kind of package! 😉

“Amoy Delicious, Crispylicious, Juicylicious, Gravylicious, Langhap-Sarap…” If you don’t automatically think of Jollibee’s ChickenJoy after you read that phrase, there’s something wrong with you. Actually that could make me think you had a very sad childhood(I’m judging you, seriously).

Personally, this phrase has been around all my life, and I think I’ve let it get to me too much. Ever since I was a child, whenever I see this “tagline” in Jollibee commercials, print ads or billboards, I tug my mom and annoy her so much until she brings me to the nearest Jollibee branch available to eat ChickenJoy. Yes, okay I admit maybe that could let you think I was a spoiled brat, but I wasn’t(self serving bias, ehehe). I believe that the advertising and the packaging of the product was highly effective and that led to my annoying(yet highly effective) behavior.


This made me think about how big of a role advertising plays in food. Research shows that Kraft Foods spent $1.5 billion in 2007 on advertising in the United States alone, whereas PepsiCo spent $1.31 billion and McDonalds spent $1.14 billion (Advertising Age Data Center 2008). Considering that big bucks were involved in advertising food, the obvious question comes to play: What is the most effective way do so?

The most apparent answer is to describe the taste of food right? This is expected since the ad is for food after all. The less obvious and consequently seldom used solution is to bring attention to the unique multisensory aspects of taste perception. In a research by Elder & Krishna(2010), the focal point of the study was how and why multisensory advertising for food ads can enhance taste perceptions.

Their study proposed that multisensory ads resulted in higher taste perceptions than ads focusing on taste alone. They also tried to identify different variables distributed in three experiments in order to verify if this hypothesis is true. In the first study, they showed that something that is as simple as a slogan could affect taste perceptions for gum. Specifically, the study showed that a multiple-sense slogan(Stimulate your senses) led to higher taste perceptions than a single-sense slogan(“Long Lasting Flavor”). Study 2 which focused on potato chips replicated and extended these results by showing the effect of verbal sensory advertising on taste perceptions. The single-sense (multiple-sense alterations in parenthesis) ad read:

“Our potato chips deliver the taste you crave. From the first bite you’ll savor the rich barbecue flavor (smell) and enjoy the delicious salty taste (crunchy texture)—our potato chips are the perfect choice for your snacking.”

Finally, study 3 which was about popcorn advertising further explicated the deliberate, top-down nature of the results, showing that the effect of the ad on taste perceptions is moderated by cognitive resource availability. It was identified that the multiple-sense ad (vs. a single-sense ad) has a smaller effect on enhancing taste perceptions under the condition of cognitive load. In other words, when people are exposed to activities that require cognitive processing before exposure to the ad, the multiple-sense ad and single-sense ad result in similar taste perception.

It was a very fascinating study because I never took the time to think about these things. Whenever I see an advertisement, i don’t think about the content of it, and instead I focus on the actions that I would do after that like shop for clothes, eat that thing, drink with friends, etc. Considering the fact that big-ass billboards are all around Manila, this study made me realize that there’s more to just merely “play with words” when ads like these are conceptualized. Okay, now I give way to all these amazing advertisements that have caught our attention, stuck in our heads, and made us eat our hearts out. 😉

Okay, enough now. All these food commercials is making me hungry. Which means, they were effective! :))

Hoping you had a great multisensory ad viewing experience,

Adi. 😉

Elder, R. & Krishna, A. (2010). The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste. Journal of Consumer Research, 36 (2). 748-756. doi: 10.1086/605327

Hustle for Muscle



I personally have this issue against guys who spend more time in the gym than they do elsewhere not because they want to stay fit and healthy, but because they want to bulk up.

BULK UP. Really? I mean there’s honestly nothing wrong with spending hours and hours in the gym if you want to prevent potential heart diseases or remove those extra lb’s…but to gain muscle over muscle? Dude. Cmon.

Do you really want your torso to be bigger than twice both your legs combined? Do you really want to look like you can literally pop with just a prick of a needle- and not because of the fat but because of all that muscle? Do you really find it appealing to carry all that bulk of muscle mass? DO YOU?

Apparently, men sort of do. And these partially contribute to that mentality:


Yes, these magazines are what researchers Giles and Close pertain to as “lad magazines” and apparently, they’re all the rage nowadays. These magazines would include Arena, FHM, Esquire, GQ, etc.

Their study doesn’t exactly answer all my questions as to why they need to bulk up so much, but their findings are quite interesting. Their research revolved around the effect of these magazines on men’s drive for masculinity, taking into consideration their relationship status (single, exclusively dating or casually dating). They hypothesized that such forms of media would increase their drive for masculinity mediated by the “internalization of sociocultural attitude towards appearance” (Close and Giles, 2008).

The researchers based their hypothesis on related literature that I personally find interesting. Giles and Close mentioned in their article (based on related literature) how boys and girls are actually very similar when it comes to body image and its vulnerability to media. Other researchers have actually found that even just a single exposure to muscular and athletic bodies can already lead to body dissatisfaction in men (Close and Giles, 2008)!

Flash this to a guy, and it would already make him feel insecure!

Their methods consisted of measuring the construct through scales. Through these scaling methods, they were able to find out that exposure to “lad magazines” could actually predict their attitude towards drive for muscularity and is fully mediated by internalization, and that exposure to such magazines could also predict their behavioral response to this increase in drive for muscularity and is partially mediated by internalization. Their results also show that this relationship was stronger for non-daters than for those who are casually and non-casually dating, although it was not statistically significant.

This dissatisfaction experienced by men produced whenever exposed to such content is what increases their drive for masculinity- which, in a way, explains why bulking up is so important nowadays. Since these “lad magazines” are so prevalent nowadays, there is a certain “masculine image standard” that it sets for all the males out there- just how skinny is the standard for beauty for girls, as made prevalent by media.

More exposure to this form of media would increase one’s chances of internalizing the fact that these image standards in fact hold true for society, thereby increasing one’s dissatisfaction, causing the long hours running and bench pressing.

But if you guys are already buff enough, QUIT THE HABIT ALREADY. Seriously, looking like this isn’t attractive anymore:

Some girls actually enjoy guys who aren’t as bulky as these kids. I can’t speak for most girls but personally (and after reading this article), I perceive bulkier males to be more insecure. I mean, that’s if their buffed up because of their gym habits, and not because of the fact that they play sports or are health junkies or whatever. I don’t know, maybe its just me but I appreciate guys who are “just fine” aka it doesn’t hurt when I hug them because their still a bit squishy and I can actually put my arms around them.

Just how guys don’t like it when girls become to conscious about what they eat or become too obsessed of becoming as thin as the models on the runway, we girls aren’t big fans of the bulkiness. There’s a fine line between hot and holy crap that’s disgusting.

Mark it in your memory, fellas. Don’t spend your whole life in the gym. Looks fade. You can’t look like Vin Diesel forever.

And there’s more to life than just image.

D.C. Giles & J. Close (2008). Exposure to ‘lad magazines’ and drive for muscularity in dating and non-dating young men. Personality and Individual Differences, 44. Retrieved from http://www.brown.uk.com/eatingdisorders/giles1.pdf